Lifestyle business
A lifestyle business (also referred to as a lifestyle venture) is a business set up and run by its founders primarily with the aim of living or maintaining a certain lifestyle. It's meant to be a business which adjusts to the lifestyle - so that the founder can live their life as they like (and oftentimes already do).
Some types of enterprise are more accessible than others to the would-be lifestyle business person. Those requiring extensive capital (for example: car manufacturing) are difficult to launch and sustain on a lifestyle basis; others such as small creative industries businesses are more practical for sole practitioners or small groups such as husband-and-wife teams.